Free URL Slug Generator

A URL slug is the part of a web address that identifies a specific page, the readable text after the domain and any folder. In example.com/blog/url-slug-guide, the slug is url-slug-guide. A good slug is lowercase, uses hyphens between words, and describes the page in a few keywords, so both people and search engines can tell what the page is about from the link alone.

Use hyphens. Google treats hyphens as word separators and underscores as word joiners, so my-first-post reads as three separate words while my_first_post reads as one. Gary Illyes of Google has confirmed the search engine recommends dashes because it cannot easily split words at an underscore. Hyphens are the standard for web URLs. Reserve underscores for file names or code where a system requires them.

Removing stop words like a, the, and, of and to makes a slug shorter and more keyword-focused, and it is not a ranking factor either way, so it is safe to do. The one caveat is meaning: keep a stop word when dropping it changes the sense of the slug. For most titles, removing them gives a cleaner permalink. This tool makes it a toggle so you decide per slug.

Keep it short: three to five words, and under about 60 characters so the full URL shows in search results without truncation. Backlinko's study of 11.8 million results found pages ranking first had URLs on average 9.2 characters shorter than those in tenth. Length itself is not a ranking factor, but a short, keyword-led slug is easier to read, share and click, which is what actually helps.

Yes, but only a little as a direct signal. Google's John Mueller calls words in the URL a very very lightweight ranking factor, so a good slug will not carry a weak page. The real value is user experience: a clear, keyword-matching slug earns more clicks in search results and is easier to share, and it helps AI assistants understand and cite the page. Get it right, but do not over-optimize it.

Yes. There is no account, no email and no usage cap, and the whole transform runs in your browser with JavaScript, so your text is never uploaded, stored or logged. It keeps working offline once the page has loaded. RankFirst publishes these free tools as a sample of what the product does at scale, then writes and publishes optimized content to your blog every day.